One of the largest media companies that cater to the Hispanic demographics is Entravision Communications Corporation. The business is headquartered in Santa Monica, California and offers programs that are mostly in Spanish. They also have other programs that are broadcasted in English and these are cast on both their radio and television stations.
The company is noted as the largest affiliate group of the television networks UniMas and Univision. The two are considered to be part of the largest media networks in the country that have a presence in 20 out of the top 50 Latino markets in the nation. Entravision services the community by providing programs that are not just educational, but are also entertaining. They also serve as a trusted partner to advertisers, who intend to penetrate the Latin community with their products and services. Currently, the business operates 58 television stations that are broadcasting up until the borders of Mexico. In addition to these television services, they are also known as the operators of the country’s largest group of Spanish-language radio stations that are comprised of 49 stations.
As a diversified Spanish-language media company, they also provide cross-platform digital content and sales offerings that highlight their leading position in the Latin broadcasting community. It maintains its position in a wide array of markets by providing content that are engaging and creates a loyal following. This is also the company’s means of attracting investors and providing value to their current stakeholders. Entravision continues to trade its common stocks publicly on the New York Stock Exchange. It uses the ticker symbol EVC.
Part of the strategy of the company to continuously grow and dominate the Latino market is to acquire competing businesses. Through the years, it has acquired smaller companies that it has incorporated into their national operations. Entravision’s dominance is strongly felt in the communities that thrive in the states of Florida, Connecticut, California, Colorado, Texas, Washington, D. C., Nevada, New Mexico and in Massachusetts.